Joe Stark
Music Video Analysis
Lost Cause by Beck (Version 2)
Music Video Analysis
Lost Cause by Beck (Version 2)
What did you enjoy? The video like the song compared to most Beck songs is stripped down. The Music is mostly acoustic and relaxed, and video is also relaxed. It uses strong camera shots, camera positioning and lighting to create the effect it wants, such as putting emphasis on the singer, beck, or on an instrument being played.
What could be improved? At points in the video the images are purposely stuttered, this is used for dramatic effect, but in my opinion it makes the video hard to watch. The glitches are also out of time as well which can grind on the viewer. Also, although I like the videos relaxed approach, but by about three minutes in the viewer could start to get bored because the shots get slightly repetitive and do not develop.
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What narrative is being constructed? There seems to be no apparent narrative as the video is a performance video; however there are other shots added in, but most of then are just close ups of the singers face in another location. This does not really create a narrative.
What do you think about choice of talent, mise-en-scene, props, costumes and location? As the video is mostly performance the talent needs to be the band themselves, to perform the song. The props are just the musical equipment, the costumes are the bands everyday clothes and the location looks like somewhere where the band would practice. Most shots just focus on the basic performance and this is then manipulated by changes in speed and lighting position etc.
How technically adept is the video? The video is not extremely technically adept, but it does use freeze frames, stutters and slow motion. The video is mostly based around its simplicity.
Does the video illustrate, amplify or contradict the lyrics and music? Is it Appropriate? The video because of its simplicity puts emphasis on the lyrics. The line ‘Is that what you thought love was for?’ is emphasised by a close up of the singer as he gradually turns his head.
What do you think is the intended target audience? The target audience for this video would be a Beck fan as it is a performance video and shows the artist performing the song. It would appeal to the modern generation as it is modern twist on a folk song.
What TV channel would you expect to see this video on? This video would be shown on a alternative/rock music station such as MTV2. This is because the song doesn’t have a mainstream audience, it would have more of a cult following.
What could be improved? At points in the video the images are purposely stuttered, this is used for dramatic effect, but in my opinion it makes the video hard to watch. The glitches are also out of time as well which can grind on the viewer. Also, although I like the videos relaxed approach, but by about three minutes in the viewer could start to get bored because the shots get slightly repetitive and do not develop.
-
What narrative is being constructed? There seems to be no apparent narrative as the video is a performance video; however there are other shots added in, but most of then are just close ups of the singers face in another location. This does not really create a narrative.
What do you think about choice of talent, mise-en-scene, props, costumes and location? As the video is mostly performance the talent needs to be the band themselves, to perform the song. The props are just the musical equipment, the costumes are the bands everyday clothes and the location looks like somewhere where the band would practice. Most shots just focus on the basic performance and this is then manipulated by changes in speed and lighting position etc.
How technically adept is the video? The video is not extremely technically adept, but it does use freeze frames, stutters and slow motion. The video is mostly based around its simplicity.
Does the video illustrate, amplify or contradict the lyrics and music? Is it Appropriate? The video because of its simplicity puts emphasis on the lyrics. The line ‘Is that what you thought love was for?’ is emphasised by a close up of the singer as he gradually turns his head.
What do you think is the intended target audience? The target audience for this video would be a Beck fan as it is a performance video and shows the artist performing the song. It would appeal to the modern generation as it is modern twist on a folk song.
What TV channel would you expect to see this video on? This video would be shown on a alternative/rock music station such as MTV2. This is because the song doesn’t have a mainstream audience, it would have more of a cult following.
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